From classic Barbie dolls to action-packed Hot Wheels and educational Fisher-Price toys, we distribute Mattel’s complete portfolio of beloved brands. Our catalog includes the latest releases and timeless favorites that have delighted generations.
For over 25 years, Al Shula General Trading has stood as the trusted name in toy distribution across the Middle East. Established in 1995, we’ve built our reputation on a simple promise: delivering the magic of Mattel toys to children throughout the UAE, Kuwait, Qatar, Oman, KSA, and Bahrain.
With headquarters in Dubai and distribution centers strategically positioned throughout the Gulf, we ensure efficient delivery to every corner of our service region:
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Complete coverage with next-day delivery to major cities
Serving all governorates with 2-3 day delivery
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Nationwide service with dedicated local team
Coverage extending from Muscat to remote regions
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Complete island coverage with rapid fulfillment
With deep roots in the Middle East toy market,we understand local preferences, cultural nuances, and seasonal trends. Ourmarket knowledge helps retailers stock the right products at the right time,maximizing sales potential across the region’s USD 490 million toy market.
Our extensive distribution network ensures consistent product availability across five countries. With strategically located warehouses and advanced inventory systems, we maintain optimal stock levels year-round, even during peak seasons.
As the authorized Mattel distributor, we guarantee 100% authentic products that meet all safety standards and regional regulations, including mandatory G-mark certification for the GCC market.
Our passionate team provides personalized service to all partners, from major retail chains to independent toy stores. We offer flexible ordering options, marketing support, and product knowledge training to help your business thrive.
“Al Shula understands our market like no other distributor. Their insights have helped us increase our toy department sales by35% year-over-year.”
“From small independent store to regional chain, Al Shula has supported our growth every step of the way with reliable supply and expert guidance.”
Join the hundreds of successful retailers who trust Al Shula for their Mattel toy needs. Whether you’re a major retail chain or an independent toy store, we have the products and support to help your business grow.
